Intention to donate money via social network site : perspective from a developing country

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Intention to donate money via social network site : perspective from a developing country

Charity fundraising is challenging, yet the social network site (SNS) has changed the way to drive money donations. The largest SNS user group in Malaysia is comprised of university students. However, they are the least contributed group in making donations. This study examines the factors influ...

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Bibliographic Details
Main Authors:	Tze, Kiat Lui, Mohd Haniff Zainuldin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17469/ http://journalarticle.ukm.my/17469/1/41133-159775-2-PB.pdf

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