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The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia

Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationsh...

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Bibliographic Details
Main Authors:	Siti Ngayesah Ab Hamid, Wan Jamaliah Wan Jusoh, Suharni Maulan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17465/ http://journalarticle.ukm.my/17465/1/31053-159660-2-PB.pdf

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