Perceived risk and trust in purchase intention towards generic drugs in Malaysia

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Perceived risk and trust in purchase intention towards generic drugs in Malaysia

This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online...

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Bibliographic Details
Main Authors:	Hong, Keai Sin, Kamisah Ismail
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/17464/ http://journalarticle.ukm.my/17464/1/36109-159659-3-PB.pdf

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