Perceived risk and trust in purchase intention towards generic drugs in Malaysia
This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17464/ http://journalarticle.ukm.my/17464/1/36109-159659-3-PB.pdf |
| Summary: | This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed
that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered
questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using
SmartPLS version 3. The results showed that all six dimensions of perceived risk has significant influence on the intention
to purchase generic drugs. Performance risk has the highest contribution towards perceived risk. Besides, the findings
revealed that trust does not influence perceived risk but influence purchase intention. The results suggested that the
mediation effect of perceived risk between trust and purchase intention is not significant. The findings provide significant
implications to government, policy makers, pharmaceutical manufacturers and marketers in their quests to reduce the
escalating pharmaceutical costs and to increase generic substitution rate. |
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