Escapism and motivation: understanding K-pop fans well-being and identity

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Escapism and motivation: understanding K-pop fans well-being and identity

K-pop is a relatively new genre but its fanbase has grown massively in Malaysia for the past few decades. It is also evident that the daily lives of Malaysians have incorporated Korean culture in various social aspects. Thus, this study seeks to explore the well-being of local K-pop fans by un...

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Bibliographic Details
Main Authors:	Nur Ayuni Mohd Jenol, Nur Hafeeza Ahmad Pazil
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/17051/ http://journalarticle.ukm.my/17051/1/44476-143376-1-PB.pdf

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