Factors effecting online shopping behaviour with trust as moderation

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Factors effecting online shopping behaviour with trust as moderation

The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that are studying in HEC recognized universities in Punjab, Pakistan. Five...

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Bibliographic Details
Main Authors:	Bhatti, Anam, Ur Rehman, Shafique, Kamal, Ahtisham Zahid, Akram, Hamza
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16897/ http://journalarticle.ukm.my/16897/1/32062-148153-1-PB.pdf

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