Factors effecting online shopping behaviour with trust as moderation
The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that are studying in HEC recognized universities in Punjab, Pakistan. Five...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16897/ http://journalarticle.ukm.my/16897/1/32062-148153-1-PB.pdf |
| _version_ | 1848814171219558400 |
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| author | Bhatti, Anam Ur Rehman, Shafique Kamal, Ahtisham Zahid Akram, Hamza |
| author_facet | Bhatti, Anam Ur Rehman, Shafique Kamal, Ahtisham Zahid Akram, Hamza |
| author_sort | Bhatti, Anam |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence
on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that
are studying in HEC recognized universities in Punjab, Pakistan. Five hundred fifty questionnaires were used for
analysis by using the partial least square equation modeling technique. Outcomes reveal that financial risk,
product risk, and privacy risk significantly decrease online shopping behavior. Trust significantly enhances online
shopping behaviour. Trust moderates between (product risk, privacy risk, and convenience risk) and online
shopping behaviour. This research is the pioneering research that tests the moderating role of trust between
financial risk, product risk, privacy risk, convenience risk, and internet buying behaviour by using TPB theory
and SET theory. |
| first_indexed | 2025-11-15T00:29:50Z |
| format | Article |
| id | oai:generic.eprints.org:16897 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:29:50Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:168972021-06-26T16:14:00Z http://journalarticle.ukm.my/16897/ Factors effecting online shopping behaviour with trust as moderation Bhatti, Anam Ur Rehman, Shafique Kamal, Ahtisham Zahid Akram, Hamza The purpose of this research is to study financial risk, product risk, privacy risk, and convenience risk influence on internet buying behaviour with trust as moderator. For this purpose, data were gathered from students that are studying in HEC recognized universities in Punjab, Pakistan. Five hundred fifty questionnaires were used for analysis by using the partial least square equation modeling technique. Outcomes reveal that financial risk, product risk, and privacy risk significantly decrease online shopping behavior. Trust significantly enhances online shopping behaviour. Trust moderates between (product risk, privacy risk, and convenience risk) and online shopping behaviour. This research is the pioneering research that tests the moderating role of trust between financial risk, product risk, privacy risk, convenience risk, and internet buying behaviour by using TPB theory and SET theory. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16897/1/32062-148153-1-PB.pdf Bhatti, Anam and Ur Rehman, Shafique and Kamal, Ahtisham Zahid and Akram, Hamza (2020) Factors effecting online shopping behaviour with trust as moderation. Jurnal Pengurusan, 60 . pp. 1-15. ISSN 0127-2713 https://ejournals.ukm.my/pengurusan/issue/view/1366 |
| spellingShingle | Bhatti, Anam Ur Rehman, Shafique Kamal, Ahtisham Zahid Akram, Hamza Factors effecting online shopping behaviour with trust as moderation |
| title | Factors effecting online shopping behaviour with trust as moderation |
| title_full | Factors effecting online shopping behaviour with trust as moderation |
| title_fullStr | Factors effecting online shopping behaviour with trust as moderation |
| title_full_unstemmed | Factors effecting online shopping behaviour with trust as moderation |
| title_short | Factors effecting online shopping behaviour with trust as moderation |
| title_sort | factors effecting online shopping behaviour with trust as moderation |
| url | http://journalarticle.ukm.my/16897/ http://journalarticle.ukm.my/16897/ http://journalarticle.ukm.my/16897/1/32062-148153-1-PB.pdf |