Tourist satisfaction in the Malaysia tourism industry: relationship between service innovation and destination image

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Tourist satisfaction in the Malaysia tourism industry: relationship between service innovation and destination image

Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destinatio...

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Bibliographic Details
Main Authors:	Cheng, Boon Liat, Shaheen Mansori, Nor Khalidah Abu, Yap, Ching Seng
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16894/ http://journalarticle.ukm.my/16894/1/39785-145637-1-PB.pdf

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