Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia

QR Code

Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia

This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categ...

Full description

Bibliographic Details
Main Author:	Shafiq, Ali
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16889/ http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf

Similar Items

Beliefs about Islamic advertising: an exploratory study in Malaysia
by: Shafiq, Ali, et al.
Published: (2017)

Beliefs about the Use of Instagram: An Exploratory Study
by: Hiram, Ting, et al.
Published: (2015)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Donors' Beliefs about Persuasion Episodes in Chariy Advertising
by: Huang, Fuzhi
Published: (2008)

Teacher beliefs about grade repetition: an exploratory South African study
by: Walton, Elizabeth
Published: (2018)

Exploratory study of metacognitive beliefs about coping processes in prolonged grief symptomatology
by: Wenn, Jenine, et al.
Published: (2018)

An Exploratory Study of EFL Teachers’ Beliefs about Grammar and Written Corrective Feedback in L2 Writing
by: Salam, Sana
Published: (2016)

Public beliefs about lightning in Malaysia
by: A Rahim, Syakura, et al.
Published: (2019)

Advertisement effectiveness and choice of fast food restaurant: an exploratory study of Malay Muslim consumers
by: Haque, Ahasanul, et al.
Published: (2012)

Non-native novice EFL teachers' beliefs about teaching and learning
by: Erkmen, Besime
Published: (2010)

Non-muslims, Islam and muslims in Malaysia
by: Moten, Abdul Rashid, et al.
Published: (2009)

Sex In Advertising: An Exploratory Study Of The Heterosexual Perception
by: Gleason, Emily
Published: (2014)

Testing advertising via new media: an exploratory study of advertising practitioner attitudes
by: Kerr, G., et al.
Published: (2009)

Muslim beliefs and traditions
by: Rais, Haniza, et al.
Published: (2009)

Another Journey
by: Little, Trish
Published: (2011)

An exploratory study of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2014)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Non-Muslim perception of Islam and Muslims based on depiction of Islam in media reports, Malaysia
by: Parvin, Ali
Published: (2015)

Muslim consumer rights based on Islamic advertising principles
by: Nur Hikmah Yahya,, et al.
Published: (2019)

The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners
by: Ani, Noorazlin
Published: (2024)

The challenge of Islam: secularism and its dangers to Muslims' beliefs and practices
by: Abdul Rahim, Adibah
Published: (2009)

An exploratory study on the relationship between involvement and attitude towards tv advertisements with Islamic symbols and purchase intent.
by: Hamisah Hasan,, et al.
Published: (2016)

Concept of Ar-Rahn in Islamic finance : another alternatives
by: A. Rahim, M. Zamir Azfar, et al.
Published: (2011)

Perception of riba among the Muslims in Malaysia: an exploratory study
by: Fontaine, Rodrigue Ancelot Harvey
Published: (2019)

A collection of Islamic advertising principles
by: Shafiq, Ali, et al.
Published: (2016)

Code-switching in advertising : an exploratory study on "Manglish" and "Bahasa Rojak" in newspaper and advertisements / Noraminah Ibrahim
by: Ibrahim, Noraminah
Published: (2013)

Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops
by: Shaizatulaqma Kamalul Ariffin,, et al.
Published: (2016)

Muslim Consumers’ Attitudes toward the Advertisement of Non-certified Coffee Shops
by: Shaizatulaqma, Kamalul Ariffin, et al.
Published: (2016)

Another Startling Experience
by: Bradley Smith, Susan
Published: (2016)

One Place, and Another
by: Nazzari, Anna
Published: (2015)

Social Media and Advertising: An Exploratory Study on the Lifestyle of Generation Y Consumers in Malaysia
by: Ohajionu, Uchechi Cynthia, et al.
Published: (2016)

Predicting Self-Management Behaviors in Familial Hypercholesterolemia Using an Integrated Theoretical Model: the Impact of Beliefs About Illnesses and Beliefs About Behaviors
by: Hagger, Martin, et al.
Published: (2016)

Integrated Marketing Communication : An Exploratory Study Of Malaysian Advertising Agencies
by: Javasgi, Saeed
Published: (2009)

Arabic learners’ beliefs about grammar learning and instruction: an exlporatory study
by: Mustapha, Nik Hanan, et al.
Published: (2016)

An Exploratory Study On Teachers' Knowledge And Application About The Practice Of Science
by: Ooi , Hean Beng
Published: (2011)

An Exploratory Study On Teachers’ Knowledge And Application About The Practice Of Science
by: Ooi , Hean Beng
Published: (2011)

Learners' and teachers' beliefs about learning tones and Pinyin
by: Medwell, Jane, et al.
Published: (2016)

Learners’ and teachers’ beliefs about learning tones and pinyin
by: Yang, Juan, et al.
Published: (2017)

Variation in beliefs about 'fracking' between the UK and US
by: Evensen, Derrick, et al.
Published: (2017)

Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking
by: Katterfeld, Eva-Maria
Published: (2016)