Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia
This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categ...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16889/ http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf |
| _version_ | 1848814169342607360 |
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| author | Shafiq, Ali |
| author_facet | Shafiq, Ali |
| author_sort | Shafiq, Ali |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using
‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted
regarding Islamic advertising. While they were categorized into the same dimensions as their Muslims counterparts, this
research also extracted some different dimensions and sub-dimensions. This research develops the concept of Islamic
advertising from the point of view of non-Muslims, as previously only Muslims’ views were available. It will help the theorists
and the advertisers equally. With a growing concern for business ethics, this research attempts to eradicate the ill-effects of
contemporary advertising by providing sound evidence to revise advertising policies. It is the first of its kind and adds to the
developing field of Islamic marketing. |
| first_indexed | 2025-11-15T00:29:49Z |
| format | Article |
| id | oai:generic.eprints.org:16889 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:29:49Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:168892021-06-26T15:59:09Z http://journalarticle.ukm.my/16889/ Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia Shafiq, Ali This paper explored Non-Muslims’ beliefs about Islamic advertising. It adapted thought elicitation for data collection using ‘word association technique’. When compared to Muslims, some similar as well as very dissimilar beliefs were extracted regarding Islamic advertising. While they were categorized into the same dimensions as their Muslims counterparts, this research also extracted some different dimensions and sub-dimensions. This research develops the concept of Islamic advertising from the point of view of non-Muslims, as previously only Muslims’ views were available. It will help the theorists and the advertisers equally. With a growing concern for business ethics, this research attempts to eradicate the ill-effects of contemporary advertising by providing sound evidence to revise advertising policies. It is the first of its kind and adds to the developing field of Islamic marketing. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf Shafiq, Ali (2020) Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia. Jurnal Pengurusan, 60 . pp. 1-13. ISSN 0127-2713 https://ejournals.ukm.my/pengurusan/issue/view/1366 |
| spellingShingle | Shafiq, Ali Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title | Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title_full | Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title_fullStr | Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title_full_unstemmed | Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title_short | Non-Muslims’ beliefs about Islamic advertising: another exploratory study in Malaysia |
| title_sort | non-muslims’ beliefs about islamic advertising: another exploratory study in malaysia |
| url | http://journalarticle.ukm.my/16889/ http://journalarticle.ukm.my/16889/ http://journalarticle.ukm.my/16889/1/32958-145615-1-PB.pdf |