To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia

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To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia

Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this ni...

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Bibliographic Details
Main Authors:	Tai, Lit Cheng, Yeong, Wai Mun, Malathi Nair Narayana Nair, Sia, Bee Chuan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16888/ http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf

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