An analysis of cultural elements in selected festive advertisements

QR Code

An analysis of cultural elements in selected festive advertisements

Cultural knowledge and understanding are fundamental in a multiracial society like Malaysia. One of the ways to foster a good relationship between people of different cultural backgrounds can be achieved through the use of media. One of the means of such a message that could be disseminated to...

Full description

Bibliographic Details
Main Authors:	Ismail Sualman, Nuurrianti Jalli, Razween Md Rashidi, Darwis, Yuliandre
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/16663/ http://journalarticle.ukm.my/16663/1/47221-152754-1-PB.pdf

Similar Items

Exploring contemporary security issues near Sarawak-Kalimantan border
by: Nuurrianti Jalli,, et al.
Published: (2020)

The effectiveness of social media in assisting opinion leaders to disseminate political ideologies in developing countries: the case of Malaysia
by: Nuurrianti Jalli,
Published: (2016)

A history of Minangkabau press, 1859-1945 / Yuliandre Darwis
by: Darwis, Yuliandre
Published: (2010)

The imbuement of cultural elements in television advertisements: an Islamic perspective
by: Mokhtar, Aida
Published: (2019)

Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements
by: Jamaluddin Aziz,, et al.
Published: (2011)

Virality is not enough when the audience misses the point: A content analysis of youtube comments on environmental documentary “Sexy Killers”
by: Ika karlina Idris,, et al.
Published: (2023)

Cultural and religious festivals: the Malaysian experience
by: Ishak, Mohd. Shuhaimi
Published: (2009)

Cultural and religious festivals: the Malaysian experience
by: Ishak, Mohd. Shuhaimi
Published: (2010)

Research on promoting borneo cultural festival
by: Chua,, Patrick Boon Chai
Published: (2007)

Blaming others: stigmas related to COVID-19 pandemic in Indonesia and Malaysia
by: Sabariah Mohamed Salleh,, et al.
Published: (2022)

Cultural development, information society and youth's role / Ismail Sualman
by: Sualman, Ismail
Published: (2001)

Festival Glimpse of Cultures pamer persembahan kebudayaan
by: Siti Sarah, Mohamad Rajimi
Published: (2017)

Exhibiting elemental truths in the Perth Festival: Polarity: Fire & Ice and Wetland
by: Chau, Christina
Published: (2024)

Kyrgyzstani culture on show at festival, 30 October 2013
by: The Borneo Post
Published: (2014)

Malaysia China Cultural Arts Festival showcases the cultural heritage of the two countries
by: Siti Nurfarmy, Ibrahim
Published: (2019)

Divali Festival in Mauritius: The Development of a Conceptual Framework for Understanding Attitudes Towards and Intentions to Celebrate Traditional Cultural Festivals
by: Ramkissoon, Haywantee
Published: (2015)

Festival as an agent for behavior change: a study of garden festival in Malaysia
by: Ibrahim, Nora, et al.
Published: (2015)

Seni visual dan festival - Festival Seni Visual
by: Abdullah, Sarena
Published: (2019)

Events, festivals, and sustainability: The woodford folk festival, Australia
by: Holmes, Kirsten, et al.
Published: (2018)

The failure of implementation broadcasting regulations in Indonesia-Malaysia border region: case study on free-to-air television in Meranti Regency, Riau Province - Indonesia
by: Setiawan, Harry, et al.
Published: (2021)

The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network
by: Singarimbun, Kartika, et al.
Published: (2019)

The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness
by: Fielder, Lynda Jane
Published: (2011)

Festival zapin
by: Kosmo
Published: (2018)

Festival futures
by: Carlsen, Jack, et al.
Published: (2009)

Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements
by: Ng, Chee Huat
Published: (2008)

UMPSA students triumph at UTM Festival of Languages and Cultures (FLC) 2025
by: Jamilah Bebe, Mohamad, et al.
Published: (2025)

Advertising appeals: a cross-cultural perspective
by: Mohamad Md Yusoff,
Published: (1985)

Life after a festival: local leadership and the lasting legacy of festivals
by: Davies, Amanda
Published: (2015)

Wine Festivals and Tourism: Developing a Longtiudinal Approach to Festival Evaluation
by: Taylor, Ruth
Published: (2006)

Pelajar UPM wakili Malaysia ke Korat International Art and Culture Festival
by: Universiti Putra Malaysia, Pejabat Strategi Korporat dan Komunikasi
Published: (2016)

UPM chinese culture festival, 'meeting me with literature' will debut on the 14th
by: Sin Chew Daily
Published: (2023)

Producing locality: Space, houses and public culture in a Hindu festival in Malaysia
by: Yeoh, Seng Guan *
Published: (2001)

Socio-cultural Impact of Festivals on Local Residents' Quality of Life: Sarawak Perspective
by: Chong, Athena Wei Chee
Published: (2019)

Females in print advertisements: the cultural stance
by: Lim, Li Yin, et al.
Published: (2020)

Semarak Festival Ramadan
by: Ainal Marhaton, Abd Ghani
Published: (2018)

International Festival 2013
by: Universiti Malaysia, Sarawak
Published: (2013)

Serdang - Festival Teater
by: Berita Harian,
Published: (2008)

Festival Filem UPM
by: Berita Harian,
Published: (2008)

Festivals and the Theory of Inclusive Development in Malaysia: Perspectives from a Festival Organizer
by: Goh, Yi Sheng *, et al.
Published: (2022)

Elements of critical discourse in copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad, et al.
Published: (2019)