Prioritized content of Islamic television channels: an analytical study of Alhijrah TV
In the world of media and communication, the producers of content are major contributors who create issues for an audience to think about. This content is not randomly created, but rather created based on certain agendas. This paper analyzes the content of the Alhijrah channel, a Malaysian Islam...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16658/ http://journalarticle.ukm.my/16658/1/45834-152433-1-PB.pdf |
| _version_ | 1848814107440971776 |
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| author | Kanaker, Osama |
| author_facet | Kanaker, Osama |
| author_sort | Kanaker, Osama |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | In the world of media and communication, the producers of content are major contributors who
create issues for an audience to think about. This content is not randomly created, but rather created
based on certain agendas. This paper analyzes the content of the Alhijrah channel, a Malaysian Islamic
TV. The objective of this study is to discover the prioritized Islamic content broadcast by Alhijrah TV
that contributes to shaping the perception of Islam among viewers. To achieve this objective, content
analysis, observation and interviews were conducted. The sample of the study was the last
broadcasting season of 2020. It was found out that Alhijrah divided its programs into eight genres. The
leading genre was a magazine that accounted for 46.56% of the sample, and the leading programs
were the programs of the noble Qur'an. Alhijrah resorted to shopping programs that accounted for
almost 17% of the Alhijrah content. Alhijrah also broadcast seven live programs that made up 16.71%
of its programs. Alhijrah also broadcast limited programs of animation, drama, concert and talk show.
This study recommends Islamic television channels and producers of Islamic content to align their
agendas with the noble Qur'an to prioritize what Allah SWT prioritized to guide the audience to Allah
SWT implementing the methods that He set for us. |
| first_indexed | 2025-11-15T00:28:50Z |
| format | Article |
| id | oai:generic.eprints.org:16658 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:28:50Z |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:166582021-05-30T02:00:00Z http://journalarticle.ukm.my/16658/ Prioritized content of Islamic television channels: an analytical study of Alhijrah TV Kanaker, Osama In the world of media and communication, the producers of content are major contributors who create issues for an audience to think about. This content is not randomly created, but rather created based on certain agendas. This paper analyzes the content of the Alhijrah channel, a Malaysian Islamic TV. The objective of this study is to discover the prioritized Islamic content broadcast by Alhijrah TV that contributes to shaping the perception of Islam among viewers. To achieve this objective, content analysis, observation and interviews were conducted. The sample of the study was the last broadcasting season of 2020. It was found out that Alhijrah divided its programs into eight genres. The leading genre was a magazine that accounted for 46.56% of the sample, and the leading programs were the programs of the noble Qur'an. Alhijrah resorted to shopping programs that accounted for almost 17% of the Alhijrah content. Alhijrah also broadcast seven live programs that made up 16.71% of its programs. Alhijrah also broadcast limited programs of animation, drama, concert and talk show. This study recommends Islamic television channels and producers of Islamic content to align their agendas with the noble Qur'an to prioritize what Allah SWT prioritized to guide the audience to Allah SWT implementing the methods that He set for us. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16658/1/45834-152433-1-PB.pdf Kanaker, Osama (2021) Prioritized content of Islamic television channels: an analytical study of Alhijrah TV. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (1). pp. 244-257. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1387 |
| spellingShingle | Kanaker, Osama Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title | Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title_full | Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title_fullStr | Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title_full_unstemmed | Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title_short | Prioritized content of Islamic television channels: an analytical study of Alhijrah TV |
| title_sort | prioritized content of islamic television channels: an analytical study of alhijrah tv |
| url | http://journalarticle.ukm.my/16658/ http://journalarticle.ukm.my/16658/ http://journalarticle.ukm.my/16658/1/45834-152433-1-PB.pdf |