Enhancing green product competitiveness through proactive capabilities of manufacturing firms

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Enhancing green product competitiveness through proactive capabilities of manufacturing firms

The development of innovative green products that can compete in unpredictable markets is a challenge for manufacturing firms. Hence, firms need to reconfigure their strategies by considering and strengthening the appropriate set of internal capabilities to achieve effective green product develo...

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Bibliographic Details
Main Authors:	Norhuda Salim, Mohd Nizam Ab Rahman, Dzuraidah Abd. Wahab
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/16476/ http://journalarticle.ukm.my/16476/1/08.pdf

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