Females in print advertisements: the cultural stance

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Females in print advertisements: the cultural stance

The visual imagery provided by the advertisements can tell powerful stories of our attitudes, values, beliefs and behaviours through meanings and associations. Scholars advocated the view that language of advertising not only conveys information about the product but also cultural values. In a...

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Bibliographic Details
Main Authors:	Lim, Li Yin, Lee, Siew Chin
Format:	Article
Language:	English
Published:	Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16369/ http://journalarticle.ukm.my/16369/1/246-Article%20Text-341-1-10-20200425.pdf

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