Creative content on the digital campaign Tokopedia “Seller Story”

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Creative content on the digital campaign Tokopedia “Seller Story”

Tokopedia is an e-commerce with the largest number of monthly web visitors in the third quarter of 2019. This study is to analyze the creative content of the digital campaign Tokopedia Seller Story series. This study aim to (1) describe the characteristics of digital campaigns through the video se...

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Bibliographic Details
Main Author:	Rozalena, Agustin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16112/ http://journalarticle.ukm.my/16112/1/39789-143783-1-PB.pdf

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