Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice

The increased usage of digital technologies has radically impacted the journalism profession across the globe. This qualitative study focuses on the factors influencing the technological adaptation of Twitter usage among journalists in the transforming journalism practice. To gain insights on the...

Full description

Bibliographic Details
Main Authors: Massila Hamzah, Ima Liana Esa
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:http://journalarticle.ukm.my/16103/
http://journalarticle.ukm.my/16103/1/44110-144019-1-PB.pdf
_version_ 1848813966275379200
author Massila Hamzah,
Ima Liana Esa,
author_facet Massila Hamzah,
Ima Liana Esa,
author_sort Massila Hamzah,
building UKM Institutional Repository
collection Online Access
description The increased usage of digital technologies has radically impacted the journalism profession across the globe. This qualitative study focuses on the factors influencing the technological adaptation of Twitter usage among journalists in the transforming journalism practice. To gain insights on the central focus of this study, ten (10) local news journalists at the News and Current Affairs Media Prima Berhad (NCA MPB) with professional profiles on Twitter were interviewed. Data analysis were conducted simultaneously with data collection and the NVivo 10 software was used in the coding process. Thematic analysis was employed to analyse the data. Findings revealed THREE (3) significant themes that contributed to the technological adaptation of Twitter usage among journalists, as follows; (i) willingness to collaborate (ii) technology acceptance gap, and (iii) institutional readiness and encouragement, which plays a salient role in facilitating the adoption process as well as bridging the technological gap among the journalists. An interesting finding in this present study warrants that institutional readiness is necessary to understand journalist's propensity to embrace and use cuttingedge technologies, from being a conventional journalist to adapt self and engage in the digital realm. With the blossoming platforms due to online boom and social media, journalists must embrace technology as an enabler for their professional relevance and the news industry survival. In conclusion, the institutional readiness is therefore necessary to ascertain the journalist's propensity to embrace the cutting-edge technologies in performing their challenging role in the changing media industry today.
first_indexed 2025-11-15T00:26:35Z
format Article
id oai:generic.eprints.org:16103
institution Universiti Kebangasaan Malaysia
institution_category Local University
language English
last_indexed 2025-11-15T00:26:35Z
publishDate 2020
publisher Penerbit Universiti Kebangsaan Malaysia
recordtype eprints
repository_type Digital Repository
spelling oai:generic.eprints.org:161032021-01-31T13:46:51Z http://journalarticle.ukm.my/16103/ Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice Massila Hamzah, Ima Liana Esa, The increased usage of digital technologies has radically impacted the journalism profession across the globe. This qualitative study focuses on the factors influencing the technological adaptation of Twitter usage among journalists in the transforming journalism practice. To gain insights on the central focus of this study, ten (10) local news journalists at the News and Current Affairs Media Prima Berhad (NCA MPB) with professional profiles on Twitter were interviewed. Data analysis were conducted simultaneously with data collection and the NVivo 10 software was used in the coding process. Thematic analysis was employed to analyse the data. Findings revealed THREE (3) significant themes that contributed to the technological adaptation of Twitter usage among journalists, as follows; (i) willingness to collaborate (ii) technology acceptance gap, and (iii) institutional readiness and encouragement, which plays a salient role in facilitating the adoption process as well as bridging the technological gap among the journalists. An interesting finding in this present study warrants that institutional readiness is necessary to understand journalist's propensity to embrace and use cuttingedge technologies, from being a conventional journalist to adapt self and engage in the digital realm. With the blossoming platforms due to online boom and social media, journalists must embrace technology as an enabler for their professional relevance and the news industry survival. In conclusion, the institutional readiness is therefore necessary to ascertain the journalist's propensity to embrace the cutting-edge technologies in performing their challenging role in the changing media industry today. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16103/1/44110-144019-1-PB.pdf Massila Hamzah, and Ima Liana Esa, (2020) Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (4). pp. 1-15. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1360
spellingShingle Massila Hamzah,
Ima Liana Esa,
Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title_full Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title_fullStr Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title_full_unstemmed Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title_short Uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
title_sort uncovering the factors influencing the technological adaptation of twitter usage among journalists in the transforming journalism practice
url http://journalarticle.ukm.my/16103/
http://journalarticle.ukm.my/16103/
http://journalarticle.ukm.my/16103/1/44110-144019-1-PB.pdf