Dimensions of eWOM credibility on the online purchasing activities among consumers through social media

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Dimensions of eWOM credibility on the online purchasing activities among consumers through social media

Word of mouth (WOM) communication has become a thoughtful information-sharing medium which can affect consumers’ buying decisions and attitudes in the direction of product categorizations and brands. Conventional word of mouth (WOM) is an outdated method for sharing thoughts and has existed as far...

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Bibliographic Details
Main Authors:	Nor Amira Baharuddin, Mohammad Yaacob
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16098/ http://journalarticle.ukm.my/16098/1/42971-138221-1-PB.pdf

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