The combining of intrinsic and extrinsic motives for employing OTT media and comprehending the audience’s gratification in Malaysia

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The combining of intrinsic and extrinsic motives for employing OTT media and comprehending the audience’s gratification in Malaysia

This article provides a conceptual framework for inspiring the audience towards the growing demands for Over-The-Top (OTT) media, as well as the evaluation of user satisfaction in Malaysia’s services. The advance of technology and innovation has made possible the integration of telecommunications...

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Bibliographic Details
Main Authors:	Asma Md Isa, Wan Amizah Wan Mahmud, Wan Idros Wan Sulaiman
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16093/ http://journalarticle.ukm.my/16093/1/42965-139715-1-PB.pdf

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