Developing city branding strategy of Ternate in North Moluccas - Indonesia

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Developing city branding strategy of Ternate in North Moluccas - Indonesia

The city of Ternate has an interesting long history supported by beautiful natural scenery and rich culture. However, these days, Ternate has not yet identified its identity and branding. Storytelling is one of the instruments to form city branding (Keskin et al., 2016). Given the potential of the...

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Bibliographic Details
Main Authors:	Mihardja, Eli Jamilah, Widiastuti, Tuti, Agustini, Prima Mulyasari
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/16060/ http://journalarticle.ukm.my/16060/1/40835-130436-1-SM.pdf

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