Immediacy factors as solutions to email satisfactory communication among South-East Nigerian academic staff: structural equation modeling and preliminary findings
Notwithstanding the evidence of utilizing email among Nigerian academic staff as shown in the previous studies, a recentstudy demonstrated that they witnessed dissatisfactory communication via email as textbased communication medium. Therefore, the aim of our study was to evaluate if immediacy fact...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16051/ http://journalarticle.ukm.my/16051/1/32143-129917-1-PB.pdf |
| Summary: | Notwithstanding the evidence of utilizing email among Nigerian academic staff as shown in the previous
studies, a recentstudy demonstrated that they witnessed dissatisfactory communication via email as textbased communication medium. Therefore, the aim of our study was to evaluate if immediacy factors
might influence their email satisfactory communication since these factors have been ascertained in the
past studies as predictors to satisfactory communications in other asynchronous virtual communications.
The respondents’ email satisfactory communication levels were further examined in the study for finding
if they also contributed to their email dissatisfactory communication. Hence, a quantitative research
method was conducted because the study required both descriptive and inferential studies for the aim of
inferring the outcomes to the targeted population. Consequently, our key findings showed that more than
half of the respondents’ email satisfactory communication level was not a high one. Additionally, our
findings showed that the three immediacy factors which comprised prompt feedback, approachability and
similar personality had direct effects on email satisfactory communication. However, similar personality
factor contributed most to email satisfactory communication. Therefore, we recommend that they should
consider these three immediacy factors, especially the similar personality if they aim to achieve email
satisfactory communication. Our findings further explicitly contributed knowledge to asynchronous
computer-mediated media satisfactory communication. |
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