The effect of personality traits on collaborative consumption participation

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The effect of personality traits on collaborative consumption participation

The advancement of digital technology has refined the way traditional business operates. The new business model of collaborative consumption is not only novel, but potential customers are reluctant to participate. Who, then, is actually interested in embracing this new approach? To provide empiri...

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Bibliographic Details
Main Authors:	Abu Hanifah Ayob, Zafir Khan Mohamed Makhbul
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15826/ http://journalarticle.ukm.my/15826/1/40130-127921-1-PB.pdf

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