Humour advertising: a review and a bibliometrics citation analysis

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Humour advertising: a review and a bibliometrics citation analysis

The purpose of this paper is to present review and analysis of citations by journals, papers and authors, co-occurrences of keyword and sub-keywords, and the co-authorship between authors, institutions as well as countries in the field of humour advertising. The number of journal publications in...

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Bibliographic Details
Main Authors:	Hafizah Omar Zaki, Yusniza Kamarulzaman, Mozard Mohtar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15823/ http://journalarticle.ukm.my/15823/1/40127-127914-1-PB.pdf

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