City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration

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City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration

Contemporary cities are facing various challenges, both internally and externally. Indonesian cities are not exempted from this phenomenon. In light of this, city branding has become a widespread practice undertaken by most city managers to attract visitors, tourists, and investors. This study is...

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Bibliographic Details
Main Authors:	Lestari, Forina, Melasutra MD Dali, Norbani Che-Ha
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15811/ http://journalarticle.ukm.my/15811/1/37246-127888-1-PB.pdf

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