Polarized Muslim audiences in Malaysia
There have been a significant rise of local programs in TV stations in Malaysia. One form of the program that have been gaining interest is known as Islamic televangelism. Online focus groups discussion were conducted to understand audiences’ perception on Islamic televangelism programs. The inte...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/15670/ http://journalarticle.ukm.my/15670/1/32174-99772-1-SM.pdf |
| _version_ | 1848813855240617984 |
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| author | Rozita Abdullah, Rosidayu Sabran, Mohd Faizal Kasmani, Mohd Yahya Mohd Ariffin, Kamaluddin Nurdin Marjuni, Noor Adzrah Ramle, |
| author_facet | Rozita Abdullah, Rosidayu Sabran, Mohd Faizal Kasmani, Mohd Yahya Mohd Ariffin, Kamaluddin Nurdin Marjuni, Noor Adzrah Ramle, |
| author_sort | Rozita Abdullah, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | There have been a significant rise of local programs in TV stations in Malaysia. One form of
the program that have been gaining interest is known as Islamic televangelism. Online focus
groups discussion were conducted to understand audiences’ perception on Islamic
televangelism programs. The interaction among these television audiences-turned-online
followers revealed aspects of audience taste, audience segmentation and the use of social
media. Findings illustrate that Muslim audiences in Malaysia are rather diverged due to a large
amount of religious television programs. The diversity of the programs shown in television
allows for audience to receive a variety of Islamic knowledge and contemporary religious
issues. Muslim audiences now have access to an assortment religious programs with different
hosts explaining and simplifying religious principles and practices. Caution, however, must be
exercised when audiences display a rather intense preferences when acquiring religious
knowledge through television. Unjustified reasons and obsessed emotions can interrupt the
unity of Muslim society as whole and some form of vigilance should be observed for Islamic
televangelism programs. |
| first_indexed | 2025-11-15T00:24:49Z |
| format | Article |
| id | oai:generic.eprints.org:15670 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:24:49Z |
| publishDate | 2019 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:156702020-11-16T06:36:43Z http://journalarticle.ukm.my/15670/ Polarized Muslim audiences in Malaysia Rozita Abdullah, Rosidayu Sabran, Mohd Faizal Kasmani, Mohd Yahya Mohd Ariffin, Kamaluddin Nurdin Marjuni, Noor Adzrah Ramle, There have been a significant rise of local programs in TV stations in Malaysia. One form of the program that have been gaining interest is known as Islamic televangelism. Online focus groups discussion were conducted to understand audiences’ perception on Islamic televangelism programs. The interaction among these television audiences-turned-online followers revealed aspects of audience taste, audience segmentation and the use of social media. Findings illustrate that Muslim audiences in Malaysia are rather diverged due to a large amount of religious television programs. The diversity of the programs shown in television allows for audience to receive a variety of Islamic knowledge and contemporary religious issues. Muslim audiences now have access to an assortment religious programs with different hosts explaining and simplifying religious principles and practices. Caution, however, must be exercised when audiences display a rather intense preferences when acquiring religious knowledge through television. Unjustified reasons and obsessed emotions can interrupt the unity of Muslim society as whole and some form of vigilance should be observed for Islamic televangelism programs. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15670/1/32174-99772-1-SM.pdf Rozita Abdullah, and Rosidayu Sabran, and Mohd Faizal Kasmani, and Mohd Yahya Mohd Ariffin, and Kamaluddin Nurdin Marjuni, and Noor Adzrah Ramle, (2019) Polarized Muslim audiences in Malaysia. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 16 (1). pp. 1-13. ISSN 1823-884x http://ejournals.ukm.my/ebangi/issue/view/1177 |
| spellingShingle | Rozita Abdullah, Rosidayu Sabran, Mohd Faizal Kasmani, Mohd Yahya Mohd Ariffin, Kamaluddin Nurdin Marjuni, Noor Adzrah Ramle, Polarized Muslim audiences in Malaysia |
| title | Polarized Muslim audiences in Malaysia |
| title_full | Polarized Muslim audiences in Malaysia |
| title_fullStr | Polarized Muslim audiences in Malaysia |
| title_full_unstemmed | Polarized Muslim audiences in Malaysia |
| title_short | Polarized Muslim audiences in Malaysia |
| title_sort | polarized muslim audiences in malaysia |
| url | http://journalarticle.ukm.my/15670/ http://journalarticle.ukm.my/15670/ http://journalarticle.ukm.my/15670/1/32174-99772-1-SM.pdf |