The significance of personal value, risk attitude and trust on life insurance ownership in the northern regions of Malaysia

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The significance of personal value, risk attitude and trust on life insurance ownership in the northern regions of Malaysia

This paper examines the relationships of life insurance ownership with personal value, risk attitude and trust among the individuals in the northern regions of Malaysia to enable the undertaking of appropriate actions in promoting life insurance ownership by individuals (residing in the northern r...

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Bibliographic Details
Main Authors:	Lim, Chee Chee, Tan, Suang Sin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15652/ http://journalarticle.ukm.my/15652/1/25731-130374-1-PB.pdf

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