Cultural tourism and city branding in the connected age: the case of cities in Vietnam

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Cultural tourism and city branding in the connected age: the case of cities in Vietnam

Cultural attractions can help cities get away from a seasonal pattern of tourism, focus on higher-income visitors. Hence, cultural tourism has a strong relationship with city branding. Given a city cannot build separate brands for its different stakeholders, city branding aims to tourists who migh...

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Bibliographic Details
Main Author:	Truong, Van-Anh T.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15647/ http://journalarticle.ukm.my/15647/1/40811-130366-1-SM%20%281%29.pdf

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