Cultural tourism and city branding in the connected age: the case of cities in Vietnam
Cultural attractions can help cities get away from a seasonal pattern of tourism, focus on higher-income visitors. Hence, cultural tourism has a strong relationship with city branding. Given a city cannot build separate brands for its different stakeholders, city branding aims to tourists who migh...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/15647/ http://journalarticle.ukm.my/15647/1/40811-130366-1-SM%20%281%29.pdf |
| _version_ | 1848813849609764864 |
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| author | Truong, Van-Anh T. |
| author_facet | Truong, Van-Anh T. |
| author_sort | Truong, Van-Anh T. |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Cultural attractions can help cities get away from a seasonal pattern of tourism, focus on higher-income
visitors. Hence, cultural tourism has a strong relationship with city branding. Given a city cannot build separate
brands for its different stakeholders, city branding aims to tourists who might be investors or residents in the
future. However, the understanding of the searching trend of online travelers is still limited. This study
investigates tourism searching patterns and keywords volume related to cultural information through search
engines and social media. The research sites include different tourism regions of Vietnam, which are Hanoi,
Hue, Danang, Hoi An and Ho Chi Minh. Successful examples of creative cities all over the world are reviewed
for technological platform-based communication in three different levels: primary, secondary, and tertiary. The
findings show the dominance of central Vietnam cities as a tourism cluster. The study suggests implications for
Danang city to use new technologies for city brand communication more effectively. |
| first_indexed | 2025-11-15T00:24:44Z |
| format | Article |
| id | oai:generic.eprints.org:15647 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:24:44Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:156472020-11-13T02:27:52Z http://journalarticle.ukm.my/15647/ Cultural tourism and city branding in the connected age: the case of cities in Vietnam Truong, Van-Anh T. Cultural attractions can help cities get away from a seasonal pattern of tourism, focus on higher-income visitors. Hence, cultural tourism has a strong relationship with city branding. Given a city cannot build separate brands for its different stakeholders, city branding aims to tourists who might be investors or residents in the future. However, the understanding of the searching trend of online travelers is still limited. This study investigates tourism searching patterns and keywords volume related to cultural information through search engines and social media. The research sites include different tourism regions of Vietnam, which are Hanoi, Hue, Danang, Hoi An and Ho Chi Minh. Successful examples of creative cities all over the world are reviewed for technological platform-based communication in three different levels: primary, secondary, and tertiary. The findings show the dominance of central Vietnam cities as a tourism cluster. The study suggests implications for Danang city to use new technologies for city brand communication more effectively. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/15647/1/40811-130366-1-SM%20%281%29.pdf Truong, Van-Anh T. (2020) Cultural tourism and city branding in the connected age: the case of cities in Vietnam. Jurnal Pengurusan, 58 . pp. 1-14. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/1283 |
| spellingShingle | Truong, Van-Anh T. Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title | Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title_full | Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title_fullStr | Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title_full_unstemmed | Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title_short | Cultural tourism and city branding in the connected age: the case of cities in Vietnam |
| title_sort | cultural tourism and city branding in the connected age: the case of cities in vietnam |
| url | http://journalarticle.ukm.my/15647/ http://journalarticle.ukm.my/15647/ http://journalarticle.ukm.my/15647/1/40811-130366-1-SM%20%281%29.pdf |