Synergising Hallyu and halal economy for wealth creation

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Synergising Hallyu and halal economy for wealth creation

South Korea has reaped economic success from international acceptance of Hallyu and now eyes Halal economy as an added avenue of sustainable economic well-being. Merging Hallyu concepts with Korean made Halal products are alternative avenues for income generation. However, their industry players fac...

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Bibliographic Details
Main Authors:	Adlin Masood, Alina Abdul Rahim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/15514/ http://journalarticle.ukm.my/15514/1/36246-120405-1-PB.pdf

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