Consumers’ buying motive assessment tool: rational versus emotional

QR Code

Consumers’ buying motive assessment tool: rational versus emotional

Now-a-days, understanding consumers’ buying motive is much more important for the marketers. As there is very limited literature in this field and no full version of psychometric tool are available for measuring consumer buying motive, we have taken initiative to develop ‘Consumers’ Buying Motive As...

Full description

Bibliographic Details
Main Authors:	Roy, Mollika, Dash, Arobindu, Hossain, Muhammad Salim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/14928/ http://journalarticle.ukm.my/14928/1/352-1545-1-PB.pdf

Similar Items

Analysis of The Factors That Motivate The Consumers To Buy Impulsively
by: Saraogi, Ayushya
Published: (2011)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Rational versus emotional appeals for smartphone advertisement in triggering UTAR undergraduates purchase intention
by: Yeo, Wan Teng, et al.
Published: (2020)

An Empirical Study of the Factors That Motivate Consumer’s To Buy Retro Branding Products
by: Civaner, Selin
Published: (2016)

Consumer-based brand equity and status-seeking motivation for a global versus local brand
by: Roy, Rajat, et al.
Published: (2011)

The Buying Behaviour Of Consumers
by: Cheah, Lee Kooi
Published: (1982)

Effectiveness of rational and emotional appeals on website promotion
by: Lwin, Michael, et al.
Published: (2009)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Paediatric rational prescribing: a study of paediatric rational prescribing tools and development of a novel tool for the UK
by: Corrick, Fenella J.
Published: (2021)

Religiosity versus rationality: depositor behavior in Islamic and conventional banks
by: Aysan, Ahmet F., et al.
Published: (2018)

To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia
by: Tai, Lit Cheng, et al.
Published: (2020)

Do you want to buy an electric vehicle? examining the consumers' purchase motivation of electric vehicles
by: Yew, Jun Sen
Published: (2023)

Why Chinese Consumers Prefer Housing Ownership to Renting Before Marriage: An investigation of Chinese young consumers' rent-versus-buy housing decisions
by: Du, Mingjie
Published: (2010)

Consumer perception toward buying insurance
by: Juliza, Binti Jaafar
Published: (2010)

The influence of advertising on consumer buying behaviour
by: Osman, Syuhaily, et al.
Published: (2016)

Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands
by: Cheah, Isaac, et al.
Published: (2012)

Effects of "Owned By" versus "Made In" for Willingness to Buy Australian Brands
by: Cheah, Isaac, et al.
Published: (2015)

Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective
by: Zenginer, Melis
Published: (2016)

Customer Motivation in Buying Organic Food in Delhi
by: Jain, Siddharth
Published: (2006)

Motivation and emotion
by: Samsuddin, Mohamad Zaki, et al.
Published: (2009)

Cause-related marketing : will religious consumers buy?
by: Suzana Md Samsudi,
Published: (2019)

How consumers decide to buy during the pandemic Covid-19?
by: Nordin, Muhammad Iqbal, et al.
Published: (2022)

The role of rationality in moderating the relationship between extremist mindsets and schizotypy, autism and emotionality
by: King, Maisie S.
Published: (2020)

Consumers buying decision on frozen traditional cakes in Kedah
by: Wan Anuar, Wan Nuranisa Syafika
Published: (2018)

Consumer Attitudes towards Furniture Buying at Limbang, Sarawak
by: Fatin, Arina Matusin
Published: (2016)

Role of store image in consumer impulse buying behavior
by: Geetha, M., et al.
Published: (2009)

Product packaging criteria that affect consumer intention to buy
by: Kam, Jia Ying
Published: (2022)

Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products
by: Cheah, Isaac, et al.
Published: (2016)

Case on “To buy, or not to Buy”
by: T., Senthil Kumar
Published: (2017)

Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms
by: Li, Siqi, et al.
Published: (2024)

DYNAMIC PRICING OF NETWORK GOODS IN DUOPOLY MARKETS WITH BOUNDEDLY RATIONAL CONSUMERS
by: Liu, H., et al.
Published: (2017)

Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region
by: Lee, Thomas, et al.
Published: (2016)

Compulsive Buying: An Exploration of Money Attitudes among Malaysian Consumers
by: Ong, Li Yin
Published: (2013)

Perceived Risk and Consumer Buying Behavior for E-Commerce in Malaysia
by: Tan, Tzyy Tsong
Published: (2011)

Consumer buying behavior towards herbal-based products in Malaysia
by: Sharifuddin, Juwaidah, et al.
Published: (2012)

Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
by: Khor, Eng Tatt
Published: (2010)

Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
by: Sheau Zing, Jessica Ho
Published: (2010)

The buying behaviour from a consumer perspective on green product
by: Lim, Xiao Xuan
Published: (2024)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)

An analysis on the effectiveness of music in advertising towards consumer's buying behavior
by: Ng, Pui Yue
Published: (2011)