APA (7th ed.) Citation

Roy, M., Dash, A., & Hossain, M. S. (2018). Consumers’ buying motive assessment tool: Rational versus emotional. Penerbit Universiti Kebangsaan Malaysia.

Chicago Style (17th ed.) Citation

Roy, Mollika, Arobindu Dash, and Muhammad Salim Hossain. Consumers’ Buying Motive Assessment Tool: Rational Versus Emotional. Penerbit Universiti Kebangsaan Malaysia, 2018.

MLA (9th ed.) Citation

Roy, Mollika, et al. Consumers’ Buying Motive Assessment Tool: Rational Versus Emotional. Penerbit Universiti Kebangsaan Malaysia, 2018.