Muslim consumer rights based on Islamic advertising principles

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Muslim consumer rights based on Islamic advertising principles

The advertising industry is one of the biggest contributors to the nation’s Gross Domestic Product (GDP) and helps the local agencies in developing the nation’s economy. However, the Islamic advertising has not been clearly discussed in the National Advertising Policy. This creates a scenario wher...

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Bibliographic Details
Main Authors:	Nur Hikmah Yahya, Rosmawati Mohamad Rasit
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14787/ http://journalarticle.ukm.my/14787/1/33551-104570-1-SM.pdf

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