Psychometric evaluation of purchase intention
and actual purchase behaviour towards
halal bakery products using rasch analysis

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Psychometric evaluation of purchase intention and actual purchase behaviour towards halal bakery products using rasch analysis

Although bakery products are a hit among Malaysian consumers, questions still arise on the halal seal of the ingredients used. Therefore, producing halal bakery products can be an option to fulfill the needs of consumers. To further explore the intention and to examine their purchase behaviour, th...

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Bibliographic Details
Main Authors:	Nurzulain Z., Zuraini M.I., Norhidayah A., Muhammad Afiq M.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14661/ http://journalarticle.ukm.my/14661/1/48_02_03.pdf

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