Examining users’ trust in the travel information provided in social networking services (SNS)

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Examining users’ trust in the travel information provided in social networking services (SNS)

Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regres...

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Bibliographic Details
Main Authors:	Norbayah Mohd Suki, Norazah Mohd Suki
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14560/ http://journalarticle.ukm.my/14560/1/36854-116263-1-PB.pdf

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