Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding

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Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding

The main purpose of the current research is to develop and test a theoretical framework that captures the role of corporate branding (corporate association, symbolic benefits, and functional benefits), customer involvement and customer relationship proneness on customers emotional attachment and bra...

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Bibliographic Details
Main Authors:	Muhammad Amin, Zulkipli Ghazali, Gulzar, Amin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14559/ http://journalarticle.ukm.my/14559/1/36853-116262-1-PB.pdf

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