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Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry

This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are...

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Bibliographic Details
Main Authors:	Lai, Ruixia, Teo, Siew Chein
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14547/ http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf

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