Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry
This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2019
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| Online Access: | http://journalarticle.ukm.my/14547/ http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf |
| _version_ | 1848813579235491840 |
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| author | Lai, Ruixia Teo, Siew Chein |
| author_facet | Lai, Ruixia Teo, Siew Chein |
| author_sort | Lai, Ruixia |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are antecedents to brand loyalty in the Malaysian footwear industry. Insights into brand loyalty in Malaysia’s footwear industry would help domestic brands gain customer loyalty and allow penetration into the global footwear market. Web-based, selfadministrated survey questionnaires were distributed to 200 respondents. Several statistical analyses were performed using SPSS 22 software. The results indicate that four of the predetermined antecedents, product quality, product style, brand image, and store environment significantly influence brand loyalty in the Malaysian footwear industry. Malaysian footwear consumers from different age groups (generational cohorts) also revealed different purchasing patterns and buying behaviour. |
| first_indexed | 2025-11-15T00:20:26Z |
| format | Article |
| id | oai:generic.eprints.org:14547 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:20:26Z |
| publishDate | 2019 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:145472020-05-05T23:30:51Z http://journalarticle.ukm.my/14547/ Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry Lai, Ruixia Teo, Siew Chein This study aims to determine if the factors affecting brand loyalty in the footwear industry are moderated by generational cohorts (Baby Boomers, Generation X, and Millennials). It also examines if product quality, product style, produce price, brand image, service quality, and store environment are antecedents to brand loyalty in the Malaysian footwear industry. Insights into brand loyalty in Malaysia’s footwear industry would help domestic brands gain customer loyalty and allow penetration into the global footwear market. Web-based, selfadministrated survey questionnaires were distributed to 200 respondents. Several statistical analyses were performed using SPSS 22 software. The results indicate that four of the predetermined antecedents, product quality, product style, brand image, and store environment significantly influence brand loyalty in the Malaysian footwear industry. Malaysian footwear consumers from different age groups (generational cohorts) also revealed different purchasing patterns and buying behaviour. Penerbit Universiti Kebangsaan Malaysia 2019 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf Lai, Ruixia and Teo, Siew Chein (2019) Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry. Jurnal Pengurusan, 56 . pp. 1-18. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/1220 |
| spellingShingle | Lai, Ruixia Teo, Siew Chein Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title | Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title_full | Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title_fullStr | Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title_full_unstemmed | Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title_short | Analysing the moderating effects of generational cohorts on brand loyalty in the Malaysian footwear industry |
| title_sort | analysing the moderating effects of generational cohorts on brand loyalty in the malaysian footwear industry |
| url | http://journalarticle.ukm.my/14547/ http://journalarticle.ukm.my/14547/ http://journalarticle.ukm.my/14547/1/35250-110387-1-SM.pdf |