The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior

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The influence of Corporate Social Responsibility (CSR) activities on consumers’ purchasing behavior

The purpose of this paper is to examine the influence of Corporate Social Responsibility (CSR) activities, which include economic, environmental, social, and legal concerns on consumers’ purchasing behavior in the Malaysian context. A questionnaire was developed to collect data from the respondents...

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Bibliographic Details
Main Authors:	Teh, Boon Heng, Ong, Tze San, Pang, Lai Teng, Haslinah Muhammad, Ong, Tze Chin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14546/ http://journalarticle.ukm.my/14546/1/35249-110384-1-SM.pdf

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