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The intersection of self and social identity in heritage brand destination

The recognition from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) on heritage tourism draws destination tourists both international and local. Lenggong Valley (LV) is well-known with the Perak Man and archaeological sites. Since its discovery and inscription as one o...

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Bibliographic Details
Main Authors:	Norfardilawati Musa, Shuhaida Md Noor
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/14497/ http://journalarticle.ukm.my/14497/1/38607-122942-1-PB.pdf

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