Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship
Communication is important to enable ideas to be transformed into informed actions. As such, the media used for such communication is crucial and play an important role in broadcasting the information. The proliferation of the Internet has greatly enhanced the important role of the media and changed...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2020
|
| Online Access: | http://journalarticle.ukm.my/14488/ http://journalarticle.ukm.my/14488/1/38610-122808-1-PB.pdf |
| _version_ | 1848813562834714624 |
|---|---|
| author | Joseph Ramanair, |
| author_facet | Joseph Ramanair, |
| author_sort | Joseph Ramanair, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Communication is important to enable ideas to be transformed into informed actions. As such, the media used for such communication is crucial and play an important role in broadcasting the information. The proliferation of the Internet has greatly enhanced the important role of the media and changed the landscape of the media industry. In addition to conventional media, consumers are now able to access a variety of social media applications. Both types of media are important and needs to be considered as it continues to be consumed across demographics and play important roles in communicating information. Further, both types of media are capable of informing and shaping the views of consumers in a variety of areas from the political to the social. The important question remains as to whether increased availability, access, and connectivity to the various types of media and the information provided have enabled opportunities to media consumers to engage in discussions to stimulate civic engagement leading to activism. Research investigating users’ media consumption and civic engagement with issues explored is largely not well theorised and often offer inconclusive or conflicting results. As such, the ensuing discussion proposes a way forward utilising the Reasoned Action Theory to determine the relationship between media consumption and civic engagement. |
| first_indexed | 2025-11-15T00:20:10Z |
| format | Article |
| id | oai:generic.eprints.org:14488 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:20:10Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:144882020-04-27T02:46:43Z http://journalarticle.ukm.my/14488/ Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship Joseph Ramanair, Communication is important to enable ideas to be transformed into informed actions. As such, the media used for such communication is crucial and play an important role in broadcasting the information. The proliferation of the Internet has greatly enhanced the important role of the media and changed the landscape of the media industry. In addition to conventional media, consumers are now able to access a variety of social media applications. Both types of media are important and needs to be considered as it continues to be consumed across demographics and play important roles in communicating information. Further, both types of media are capable of informing and shaping the views of consumers in a variety of areas from the political to the social. The important question remains as to whether increased availability, access, and connectivity to the various types of media and the information provided have enabled opportunities to media consumers to engage in discussions to stimulate civic engagement leading to activism. Research investigating users’ media consumption and civic engagement with issues explored is largely not well theorised and often offer inconclusive or conflicting results. As such, the ensuing discussion proposes a way forward utilising the Reasoned Action Theory to determine the relationship between media consumption and civic engagement. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/14488/1/38610-122808-1-PB.pdf Joseph Ramanair, (2020) Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (1). pp. 224-247. ISSN 0128-1496 http://ejournal.ukm.my/mjc/issue/view/1257 |
| spellingShingle | Joseph Ramanair, Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title | Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title_full | Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title_fullStr | Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title_full_unstemmed | Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title_short | Media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| title_sort | media consumption and civic engagement: the reasoned action theory as a way forward to determine the relationship |
| url | http://journalarticle.ukm.my/14488/ http://journalarticle.ukm.my/14488/ http://journalarticle.ukm.my/14488/1/38610-122808-1-PB.pdf |