The theory of Ethiopian Logos: a semiotics analysis

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The theory of Ethiopian Logos: a semiotics analysis

Just like a human face, a logo is the principal image of a given institution. This research explored the types of messages Ethiopian public universities want to construct and mediate by the use of logo as well as the definite pattern the logo usage has followed. Both qualitative and quantitative met...

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Bibliographic Details
Main Author:	Mohammed, Jemal
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2020
Online Access:	http://journalarticle.ukm.my/14478/ http://journalarticle.ukm.my/14478/1/26152-122718-1-PB.pdf

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