Are Malaysian consumers willing to pay for hybrid cars’attributes?

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Are Malaysian consumers willing to pay for hybrid cars’attributes?

The Malaysian government has recently introduced a new National Automotive Policy in 2014. The policy aims to make Malaysia an Energy Efficient Vehicle (EEV) and component production hub for the ASEAN region. Since consumers’ preference of Hybrid Cars (HCs)/EEVs is strongly influenced by the attri...

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Bibliographic Details
Main Authors:	Bakti Hasan-Basri, Muzafarshah Mohd Mustafa, Normizan Bakar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/14072/ http://journalarticle.ukm.my/14072/1/jeko_53%281%29-10.pdf

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