Exploring the characteristics of healthy lifestyle campaign on social media: a case study on FIT Malaysia

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Exploring the characteristics of healthy lifestyle campaign on social media: a case study on FIT Malaysia

Through the establishment of FIT Malaysia, the Malaysian Ministry of Youth and Sports (MOYS) aimed to ensure the adoption of healthy lifestyles by all Malaysians particularly youth, with initiatives to provide a variety of sports and fitness activities. This paper discusses the characteristics of th...

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Bibliographic Details
Main Authors:	Suffian Hadi Ayub, Nurzihan Hassim, Azizul Halim Yahya, Massila Hamzah, Mohd. Zamri Abu Bakar
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13923/ http://journalarticle.ukm.my/13923/1/31046-116761-1-PB.pdf

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