“3S Project”: a community-based social marketing campaign
for promoting sustainable consumption behavior among youth

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“3S Project”: a community-based social marketing campaign for promoting sustainable consumption behavior among youth

This study aims to evaluate a community-based social marketing (CBSM) campaign for promoting sustainable consumption behavior (SCB) among Thai youth. As a result, the “3S Project” was a CBSM campaign innovation to promote SCB among Thai youth which was created and piloted with a small segment of uni...

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Bibliographic Details
Main Author:	Nottakrit Vantamay
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13906/ http://journalarticle.ukm.my/13906/1/23612-116199-1-PB.pdf

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