Ethos, logos and pathos in university students’ informal requests

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Ethos, logos and pathos in university students’ informal requests

Persuasion is used in spoken and written communication to convince the audience to take appropriate actions or to support specific viewpoints. The speaker or writer may use statistics and logical arguments, emotions and their character, authority and credibility to convince the audience. The pres...

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Bibliographic Details
Main Author:	Ting, Su-Hie
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2018
Online Access:	http://journalarticle.ukm.my/13591/ http://journalarticle.ukm.my/13591/1/23387-69281-1-PB.pdf

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