Predictors of reputation through university social responsibility practices in a Malaysian private university: the customer’s perspective

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Predictors of reputation through university social responsibility practices in a Malaysian private university: the customer’s perspective

Social responsibility has emerged tremendously as an important field of study in the past decades. Institutions today have realised the significance of being ethical in their operations in order to attract various stakeholders, especially the customers. However, majority of the past studies on socia...

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Bibliographic Details
Main Authors:	Chan, Tak Jie, Hon, Tat Huam
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13496/ http://journalarticle.ukm.my/13496/1/35205-110369-1-PB.pdf

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