The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network

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The role of celebrity radio DJs in contemporary radio industry: a case study of Prambors network

In music radio broadcasts, radio DJs play an important role in the success of broadcast programs. The words and expressions used are very important in building relationships with the listener. As a form of business development, Prambors Radio forms a network that broadcasts homogeneous content simul...

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Bibliographic Details
Main Authors:	Singarimbun, Kartika, Siti Karlinah, Hidayat, Dadang Rahmat, Darwis, Yuliandre
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13481/ http://journalarticle.ukm.my/13481/1/23420-110208-1-PB.pdf

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