Embracing social media: the change and disruption to public relations practices in Malaysia

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Embracing social media: the change and disruption to public relations practices in Malaysia

This research is not intended to examine on the advantages of using social media at work but to explore the constraint and challenges imposed by social media to PR practitioners at work. The study argues that beside positive effects, social media could also bring great challenge to PR practices that...

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Bibliographic Details
Main Author:	Zeti Azreen Ahmad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13184/ http://journalarticle.ukm.my/13184/1/31956-98942-1-SM.pdf

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