Celebrity-fan engagement on instagram and its influence on the perception of hijab culture among Muslim women in Malaysia

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Celebrity-fan engagement on instagram and its influence on the perception of hijab culture among Muslim women in Malaysia

Celebrities who use Instagram can influence their female followers in many ways, for instance, in influencing their perceptions on body image, adoption of healthy eating lifestyles, and persuading them to purchase products or services endorsed by these celebrities. Accordingly, this study aims to ex...

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Bibliographic Details
Main Authors:	Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen, Aini Maznina A. Manaf
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13182/ http://journalarticle.ukm.my/13182/1/31954-98948-1-PB.pdf

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