Revisiting uses and gratification theory: a study on visitors to Annah Rais Homestay

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Revisiting uses and gratification theory: a study on visitors to Annah Rais Homestay

Uses and gratification theory has always been discussed within the functional paradigm where the media serve a specific purpose for any given audience. The perspective assumes that people know even before using the media why they are using it. It is argued in this article that the actual purpose of...

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Bibliographic Details
Main Authors:	Mus Chairil Samani, Catohrinner Joyce Guri
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2019
Online Access:	http://journalarticle.ukm.my/13177/ http://journalarticle.ukm.my/13177/1/31040-98926-1-PB.pdf

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